ERA Tom Grizzard, a 120-agent company in Leesburg, FL, won the prize in 2010 and again in 2011. Not bad for a company in Florida's hard-hit real estate market — and for a broker who got into residential real estate only five years ago.
In the July issue of "Real Estate Broker's Insider," Grizzard talks about agent productivity, his no-whining rule, his favorite app, and more.
To keep productivity high, Grizzard set a goal of taking per-agent productivity from 10 to 13 transactions per year. "I know that doesn't sound like a lot, but making that improvement across 120 agents really adds to the bottom line," he says. In fact, the company is tracking closer to 14 transactions per year right now.
To learn more about ERA Tom Grizzard, read the July issue of "Real Estate Broker's Insider."
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