“My client was initially looking for a CRM system to address the issue they were having with email logging and follow-up,” explained Debby Webster, owner and consultant at Triskel. “As product resellers, it was essential that they obtained a CRM that could send automated customer satisfaction survey emails upon closure of tickets in order to maintain the company’s high standards of excellence in customer service.”
According to Webster, it was crucial that they have one integrated system for both the contact center and sales department for their retail outlets. “Our biggest requirement was that the CRM system we chose had both contact center and sales functions, of which Soffront has both,” Webster said.
Triskel evaluated many CRM products with regard to the support and sales application, and felt that Soffront had the best offering. “Soffront’
Webster explains that in addition to the email automation function, the company looks forward to using Soffront’s integrated suite of products to log, track, identify root cause, and analyze trends of customer interactions. These details will eventually be used to enhance the company’s outbound sales campaigns.
About Soffront Software, Inc.
For over nineteen years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.
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Soffront Software, Inc. Contact:
510-413-9000 ext. 194