Link to register for the webinar: http://cms.edynamic.net/
The legal industry is changing—global mergers and consolidation, new web, email and social technologies and new expectations from clients as well as employees.
Digital capabilities, particularly a firm’s website, provide the first tool to engage existing clients, new clients and employees. In a recent survey of general counsel, 100% of respondents indicated that they always review a firm's website when evaluating and purchasing legal services. But for more than a decade, law firms have considered their websites as just another brochure, not as a way for clients to interact with the firm.
Legal websites are static information repositories and not driving client engagement like they should. It is hard to find information on legal websites—prospects search the site until they either find the information they want or they leave—perhaps to a competitor.
Law firms must establish an online presence to promote their brand, recruit new talent and ultimately, acquire new clients
In this webinar you will learn the following:
•Law firm website user experience best practices
•Engaging your audience to grow the business
•Opportunities for firms to leverage technologies
This webinar is ideally suited for senior executives and marketing professionals seeking to improve digital marketing in their firms.
Details of the Webinar:
Subject: Law Firm Website Best Practices
Date: July 26, 2012
Time: 2:00 – 3:00 PM EDT
Speaker: Rolf Kraus, VP - Content Management Practice at eDynamic
Link to register: http://cms.edynamic.net/
eDynamic is a Digital Solutions firm that enables marketers to engage with their customers through Strategy, Experience and Technology. We deliver engaging dynamic multi-channel, multi-device experiences that drive conversion and engagement by blending digital technology with creative strategy. Our deep expertise in digital marketing technology includes CMS, ECM, eCommerce, Interactive Services, Demand Generation, Mobile Solutions, Social Media and Business Intelligence. Founded in 1999, the company has delivered 1000+ projects and has 250+ customers globally.
For more information, you can visit our website – http://cms.edynamic.net/