An offshoot of the fascinating saga of India’s transition from agriCulture to agriBusiness is the proliferation of mega expos to showcase the latest achievements in agriculture and allied activities.
In India, the transformation in agriculture being showcased through expos is becoming the focus point for drawing delegations and trade visitors, thereby adding value to Indian agriculture, food processing and other employment-generation activities.
Former Prime Minister H D Deve Gowda, an ardent champion of the farming community and agriculture development, is scheduled to inaugurate the three-day show on August 25. There will be over 350 stalls apart from open to sky display of farm equipments from various companies. Total area will be over 14,000 sq mtr.
Interestingly in the show, almost 50% space has been booked by overseas exhibitors. New Range of Agri equipment, farm mechanisation solutions, pre & post harvest management machines and inputs, value addition in food processing plants from countries like Canada, USA, Spain, Russia, Turkey, Holland, France, Germany, Israel, China, Indonesia, Italy, Taiwan etc will be on display.
“Foreign companies manufacturing farm machinery and processing equipment view India as a potential market, since interest in farm mechanisation and on-site value addition have escalated in this country of late,” said Naqvi. “Through this show, we are trying to bridge the gap between farmers and suppliers of farm machinery and equipment, not only from India but also from countries like Holland, Turkey, Italy, Germany, China and Israel, as farm solutions in these countries are more user-friendly. Imports of such equipment and machinery into India are on the rise,” he added.
The success of Ratnagiri’s Agri Mart, Champion Agro Retail, DCM’s Hariyali Bazar and Godrej’s Aadhaar and ITC’s e-Chaupal are proven examples of a spurt in demand for farm equipments and machinery. They are launching new outlets and hiring the youth for sales and marketing to cater to increasing demand.