boohoo.com Launches Inside Soap Awards 2012 With Exclusive Party

July 16, 2012 - PRLog -- http://www.boohoo.com/, the leader in affordable and trend-led women and men’s fashion, announced a partnership with the biggest selling soap magazine, Inside Soap, for its forthcoming Inside Soap Awards 2012.

The deal will see boohoo.com work with the popular soap brand across a three-month campaign to promote its annual awards.

The partnership will see joint communication on both brands' digital and social media platforms, and boohoo.com branding within Inside Soap’s editorial coverage, both in print and online at www.insidesoap.co.uk, and on marketing and event materials.

To kick the joint venture off in style boohoo held an exclusive launch party on 9th July at Manchester’s Rosso restaurant.

A whole host of soap land elite attended. From Mark Wright and Kym Marsh, to last year’s Sexiest Female winner Michelle Keegan.  All looking glamorous, the celebrities enjoyed an entire evening celebrating the launch of the awards. Michelle Keegan opted for a pair of disco pants – the ‘IT’ piece from boohoo’s new range – Rave Nation.

During the evening nominees for the awards were announced including; Best Actor, Best Actress, Best Newcomer, Best Villain, Sexiest Male and Sexiest Female. This made way for the after party where everyone enjoyed themselves until the early hours – the perfect way to end such a successful night.

The launch party will be followed by the Inside Soap Awards ceremony, in association with boohoo.com, on Monday 24 September. This year's awards event is set to be Inside Soap’s biggest yet and will take place at a glamorous London venue to celebrate yet another turbulent and captivating year in the soap world.

To watch a video of the exclusive launch party and the attendees, please follow this link: http://youtu.be/-jKIua38l9c



boohoo is one of the UK’s leading online fashion retailers http://www.boohoo.com/, offering trend-led clothing at affordable prices. boohoo provide a wide selection of catwalk and celebrity inspired fashion pieces – with lots of new looks arriving daily.

Aimed at fashion forward males and females, boohoo offers the very latest styles in  women’s clothing - http://www.boohoo.com/restofworld/clothing/icat/clothing/, accessories, clothing for men and footwear for men that love keeping their look on-trend and affordable.