While Pinstorm’s India Influencer Index ranks iXiGO.com #17 among all brands in India, the rank goes up to #4 among all Indian brands when measured purely by the brand’s Klout score, ahead of all other e-commerce brands in India, and even a large number of media & news channels in the country. As per the “Brands Going Social” index, iXiGO.com ranks #1 in travel and #4 among all e-commerce brands when one applies an ‘Engagement Index’ metric, defined as the ratio of fans/followers talking about the brand and the overall number of followers/fans of the brand, for brands which have more than 100,000 likes. In both these indexes and studies, iXiGO.com emerges as the definitive #1 in the travel category and a leading brand in the overall e-commerce category, ahead of brands such as eBay, Flipkart, Bookmyshow, and Expedia.
iXiGO’s social media presence on Facebook ( http://www.facebook.com/
The company attributes its phenomenal success on social media to its philosophy of listening closely to users and engaging with them using a more human side of the brand, just like another friend on Facebook.
“While one can focus on building a large fan base, what really matters is whether there is true engagement and buzz around the brand. How attentive are your followers to your communication and how relevant do they find the content to their own aspirations?
Social Media has become a crucial part of the brand positioning and marketing strategy for every brand. iXiGO has integrated the importance of social influence to their innovation cycle as well. Earlier this year, iXiGO launched India’s first natural language flight search product for Facebook (iXiGOSearch)
iXiGO.com is India’s leading travel search and trip planning website. iXiGO.com’s vision is to develop products to ease and simplify the life of travelers and to make traveling a happy and wholesome experience, exemplified by products such as TripPlanner, FareMapper, FlightPlanner amongst others. Launched in 2007 by IIT, INSEAD and Amadeus alumni as the first travel search engine in India, iXiGO’s unbiased search results and ease-of-use have won it several accolades from TiE and NASSCOM, and have propelled it to one of the top travel sites in India almost entirely through word-of-mouth from satisfied users. Leading publications have referred to iXiGO as the “Google for travel” for Indian consumers. iXiGO.com is an investee company of SAIF Partners & MakeMyTrip Limited. For more information about iXiGO.com, visit www.ixigo.com or m.ixigo.com (mobile). Keep up with interesting trivia, facts and contests around travel by iXiGO.com on Facebook at www.facebook.com/
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