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July 14, 2012 - PRLog -- Google's new search engine updates may provide new opportunities for Atlanta businesses according to Vayu Media, an Atlanta-based SEO service.  that specializes in local Internet marketing.

Search engines use special algorithms to determine the placement of individual websites in their results. Although Google and other major search engines update their search algorithms hundreds of times per year, a major update known as the Venice update recently made major changes to the way that Google prioritizes local keywords.

Venice prioritizes local results by finding Google users' location through their respective IP addresses. Result pages show local keywords first when doing so would give the user a better search experience. For instance, if an Atlanta-based Google user typed in "car repair," Google might show the user local car repair shops first. Optimized websites with good local content stand a better chance of capturing high-interest keywords, which will inevitably lead to better traffic and more customers.

The SEO experts. at Vayu Media believe that the update will drastically increase the importance of locale-specific search engine optimization campaigns.

"We're already seeing some major changes and improved traffic for some of our clients," said a representative of Vayu Media. "However, Google tends to roll out major algorithm changes in a gradual, measured way, so there's still plenty of time for businesses to optimize their websites for the Venice update."

Vayu Media is an Atlanta SEO company. and marketing firm with extensive experience in website optimization. Through its website at http://www.vayumedia.com, the company offers Atlanta businesses a better way to target locale-specific keywords through better page content, faster website load times and other SEO essentials.



About Vayumedia:

Vayu Media delivers Online Integrated Marketing Solutions with sustainable search engine marketing results and brand identity growth. Our design teams create the online presence for companies through our Web Design and Ecommerce solutions.

Vayu Media
1080 Peachtree Street
Suite 1010
Atlanta, GA 30309
USA

Email: info@vayumedia.com
Web: www.VayuMedia.com
Phone: 800-456-1563
Media Contact: Jennifer E. Dunphy, VP Sales & Marketing