With prospective B2B buyers spending more time online and engaging peers in social networks, this has changed how prospective customers research, vet and purchase new products and services. According to a Nielsen Research study, Americans now spend 25 percent of their time online as compared to 12 percent in 2005. 38 percent of this time is spent on social networks and reading blogs, a number that has increased significantly over the past 12 months. 12 percent of Americans now post daily on Twitter and more than half of all Americans use Facebook for business purposes.
Content marketing involves creating content that is unique and provides real industry value. But that is just the beginning. In this webinar, Austin will discuss five steps to content marketing success with specific insight on content creation, publishing and syndication, and the integration of these efforts into the corporate marketing framework to improve and
By taking advantage of new content publishing technologies and accessing new media publishing channels, companies are increasing the impact of their content marketing efforts. With these new channels, organizations are extending the usefulness of existing content, such as videos, blogs, white papers, analyst reports, product/service reviews, case studies and more to enhance web-based lead generation, improve organic search rankings and accelerate interaction with prospective customers. As part of this presentation, it will be shown how this activity is engaged and the results that it delivers.
About Joe Austin
Joe Austin is vice president of the Ventana Group. With more than 18 years experience in business-to-
ABOUT THE VENTANA GROUP
The Ventana Group is a leading communications firm specializing in integrated public relations, content marketing and social media. We are laser focused on emerging technologies and establishing companies as leaders in their industries. With a keen understanding of our clients' business challenges, we seamlessly join with marketing operations to achieve measurable, top-tier results. Ventana blends core public relations programs with traditional media, social media and powerful content-driven SEO strategies to drive brand awareness, Google ranking authority and lead generation. This approach, coupled with deep domain expertise, assures that our clients stand out from the crowd and achieve an unprecedented return on investment. The Ventana Group is headquartered in the greater Washington DC area, with offices in San Francisco, California and Austin, Texas. For more information, visit www.theventanagroup.com.
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