Launched on 1 May 2012, the re-designed ISTD online shop now accepts all major credit and debit cards, allowing for quicker and more efficient transactions. Offering customers a wide range of ISTD items, from music CDs and examination specifications to gifts and accessories, the whole ISTD catalogue is now available online. Featuring an easy-to-use search function, customers can now look for products according to dance faculty or product type. The functionality also includes an 'Amazon-style' shopping experience, where suggestions are made to customers, based on other previous purchases or interests.
Based upon comparisons from the same time last year, the online shop has seen an increase of 3% in May's monthly sales, with over 200 more sales transactions.
The ISTD feels that the redesign is integral to maintaining its position as one of the world's leading dance examination board by offering members and customers globally an improved service.
Sarah Clarke, ISTD's Head of Membership & Marketing Support Services said, "We are delighted with the results of the online shop upgrade and have received many positive and encouraging comments from our members. In today's world it is essential that we keep up-to-date with online developments and match them to the needs of our members. With netXtra's vast experience of working with other similar membership organisations, they provided excellent advice on the shop's design, functionality and build as well as guidance on how best to provide suitable online payment gateways and portals."
As part of further planned digital developments, the ISTD hopes to include the online sale of certain courses and training events later this year, which will be open to students and teachers, as well as offering online membership renewals.
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