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Dazzling Jewellery Show Opens in Dubai

A spectacular Jewellery Exhibition titled ‘Nizam Collection’ by Dubai-based designer Ayesha Sadiq was unveiled today at Corp Executive Hotel Apartments, Al Barsha.

 
PRLog - Jul. 13, 2012 - DUBAI, UAE -- A spectacular Jewellery Exhibition titled ‘Nizam Collection’ by Dubai-based designer Ayesha Sadiq was unveiled today at Corp Executive Hotel Apartments, Al Barsha.On display and sale are more than 100 pieces of costume jewellery inspired from the fabled jewels of the Nizams. The exhibition will run until July 15 and is being organized as part of the special Ramadan and Eid festivities at the hotel by MPJ – Marketing Pro-Junction.

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The show also includes a gorgeous range of dresses from Tima Collections by ShabnamNaz that are beautifully matched with clutch bags from Diamante by AnamFardeen. The opening night was accompanied by a mini fashion show put together by Amir Jamal from Concept & Designs where Ayesha’s glittering creations were perfectly paired withShabnam’s stunning outfits and Anam’s fabulous clutch bags.

Coveted by connoisseurs and known mostly through photographs, the legendary gems of the Nizams of Hyderabad rank among the most splendid jewellery designs ever produced. Aamir Pervez, General Manager, Corp Executive Hotel Apartments, Al Barsha, said, “Our objective is to promote art and culture by offering artists a platform to showcase their works. Ayesha’s works are simply fabulous. The pieces for the exhibition have been chosen with great care and expected to attract a large clientele. We hope our guests are going to enjoy this glamorous five day event.”

The jewellerycollection is divided intofive fascinating lines inspired from the legendary styles of the famous ‘Begums’(wives) of Nizam Dynasty. Ayesha explains, “The Begums of the Nizam rulers were known for their glamour and beauty. They carried an aura of unmatched elegance and grandeur. I have created five separate lines inspired from these medieval Indo-Pak style icons. Each line is distinctive and unique and includes magnificent pieces that can light up even the most dull occasions.”

From sophisticated day wear to spectacular wedding collection, Ayesha has a jewel for every occasion.  She observes, “When you think of the era of the Nizamsand other royals of sub-continent you tend to imagine something outrageously luxurious. However, it is not the case. Different times of the day demanded different styles of jewellery. While the morning wearwas generally quite simple, evening pieces were extremely extravagant.”

Ayesha’s works not only depict the individual styles of the Nizam Begums but also reflect the trends of different eras and the changes that jewellery craft underwent over the period. Of course there are classics that continue to charm, but the other more elaborate designs are rarely worn in modern times. Ayesha says, “My objective is to revive this priceless craft so unique to artisans of the sub-continent. It’s been losing its luster because not everybody can afford a real piece of jewellery. However, when the same designs are interpreted in costume jewellery, all can enjoy these traditional wear.”

Hailing from sub-continent, where the Nizam rulers, specifically the AsafJahi dynasty – held court, Ayesha began experimenting with jewelleryfrom an early age inventing her own style that is now sold in Dubai, Jeddah and New York. The skillful adaptation of the new and old can be seen in the profusion of styles evident in her stunning array of works.

Besides being beautiful her pieces are quite moderately priced ranging from AED 100 to AED 2000. At the same time careful attention has been paid to quality. Ayesha says, “Quality for me is absolutely essential. Every detail counts, be it the polish or the setting of stones or the quality of material and workmanship.”

The Nizam Collection by Ayesha is divided into five different lines including:

• Umda Begum (Wife of Mir Qamar-ud-din Khan Siddiqi; 1671 to 1748; 1stNizam of Hyderabad)
• Basheerunnissa Begum (Daughter of Nasir Jang Mir Ahmad 1712 – 1750; 2ndNizam of Hyderabad)
• SahibzadiKhair un-nisa Begum (Wife of Muhyi ad-Din Muzaffar Jang Hidayat;1725 -1751; 3rdNizam of Hyderabad)
• Azmathunnisa Begum (popularly known as Dulhan Pasha Begum; wife of Sir Mir Osman Ali Khan Siddiqi1886 – 1967)
• NilouferFarhat Begum Sahiba (wife of MoazzamJah, WalashamSahebzada1907– 1987)


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