According to Ricardo Talavera, General Manager for Digital Operations at El Comercio, this new agreement with cXense is extremely important for the company since they expect to shift a big portion of their revenues to performance based advertising using behavioral and contextual targeting. Mr. Talavera also stated that this is the first of many projects to come where El Comercio will be using cX::ad and cXense's Context Computing Engine™ (CCE™) to grow its online business development and revenues.
El Comercio's advertising network is called Peru Red, and it is the newest publisher controlled advertising network powered by cXense. It confirms an extremely important trend where publishers are fighting back and want to gain control over their advertising initiatives as well as the relationship with its users.
About El Comercio
El Comercio in Peru extends relationship with cXense
El Comercio is a Peruvian newspaper based in Lima. It has a circulation of more than 120,000 copies. It was founded in 1839, making it the oldest newspaper in Peru, and one of the oldest Spanish language newspapers in the world. El Comercio is the clear leader in online traffic in Peru with more than 20 online properties.
For more information, please visit elcomercio.pe
Headquartered in Oslo, Norway, cXense (pronounced [see•sense])
Headquartered in Oslo, Norway, cXense has offices in Boston, London, Madrid, Melbourne, Miami, Rio de Janeiro, San Francisco, Singapore, Tokyo, and Zurich..
For further information about cXense, please visit http://www.cXense.com.
Press release is available at http://www.cxense.com/