Greenhome.com Acquires SeaGlassOrganic.com and offers more green products

PRLog (Press Release) - Jul. 12, 2012 - *Greenhome.com’s ecostore is the market leader for online sales of green and environmental products
    *The acquisition provides Green Home with a 5 year old niche brand in green and organic products for consumers
    *Online sales of green products have grown at double digit rates since 2005 and are expected to more than quadruple by 2020

SAN FRANCISCO, Calif – July 1, 2012 – Greenhome.com, announced today the acquisition of niche ecommerce website SeaGlassOrganic.com. Founded in 2007, SeaGlassOrganic focused on retailing eco-friendly, green organic products to consumers.  San Francisco-based Green Home is the original online “ecostore,” now carrying thousands of green products for both the green home and green business.

“We are excited to acquire the Sea Glass Organic business,” said Kari Dorth, the head of Greenhome.com’s business operations.  “The products fit well with our product lines, and we believe the Sea Glass Organic customers have the same passion for a better world that we do. We think SeaGlassOrganic.com will add value to our consumer and home products business, which is about 50% revenues.” Added Neal Dikeman, a partner of Jane Capital, the merchant bank behind Greenhome LLC: "Green Home is definitely looking for more acquisitions.  We are planning a major expansion in our business and product lines later this year on the back of a new ecommerce platform we are currently implementing, and selective M&A is a part of that.  While SeaGlassOrganic is focused on our consumer and green home products markets we’re also interested in acquisition for our business markets.  We serve business customers mainly with compostable packaging, office supplies, and green cleaning supplies, with well known customers in hotels, restaurants, salons, parks, zoos, as well as offices, ranging from small business to multinationals.  You’d be surprised the number of brand name business customers who are using Greenhome.com to reduce their environmental footprint.”  

Started literally as an idea in a garage in 1999, Greenhome.com supports hundreds of manufacturers of green products, ranging from small business to major corporations.   “We are mainstreaming green”, says Greenhome.com executive Jane Lindner, “and we’re not afraid to launch new products that we think the market needs.”  The Greenhome.com customers include a who’s who of the business world, as well as consumers nationally in almost every state in the US.  The business has sold millions of dollars of green products, and was the first retailer to develop and insist upon using a rigorous green ratings methodology for all products sold.

Green Home helped pioneer the term "greening," and has been featured in radio and TV including Martha Stewart Living, The Today Show, CBS News, Fox News, and also in the New York Times and the Wall Street Journal.  

About Greenhome, LLC
Headquartered in San Francisco, CA, Greenhome, LLC is a privately held company owned by San Francisco and Houston based merchant bank Jane Capital Partners LLC. Since 1999, Greenhome.com has grown to become the premier online resource for consumers and business interested in environmentally conscious work and living. Green Home provides products and information that promote a healthier, more ecologically sound home environment.