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Portfelo Wins UC Irvine's Butterworth Competition and $5,000

Portfelo, a team of Informatics students from UC Irvine, wins the 2012 Butterworth Product Development Competition and announces its plans for the future.

Team Portfelo with judge Kevin Kinsey, Dean Hal Stern, and mentor Tony Crisp
PRLog - July 12, 2012 - IRVINE, Calif. -- Irvine, CA - May 17, 2012 - What began as a senior capstone project for UC Irvine’s Informatics program turned into one of Orange County’s latest tech startups. Armed with the $5,000 prize from the 2012 Butterworth Product Development Competition and inspired by the recent Facebook IPO, the Portfelo team has decided to continue development even beyond graduation.

The Portfelo team is made up of much more than just a bunch of coders with degrees in technology. They are ambitious and passionate entrepreneurs who believe in their product and have personal experience with the industry’s pain points.

The transition from class project to startup, however, has not been entirely smooth. With a lack of office space and conflicting post-graduation plans, the team had to carefully consider its plans for the future.

After much deliberation, the team negotiated a buyout (for an undisclosed amount) for one of its original members who regretfully could not continue.

Back on its feet, the team has since decided to invest the remaining prize money into the project and embark on a summer sprint to launch a private beta test in August 2012.

Follow @Portfelo on Twitter and “Like” their Facebook page for a chance to be invited.

Watch the video featured here: http://youtu.be/t3aU2tstm-g

About Portfelo

Portfelo is an ecosystem of creatives in the photo industry that offers a new way to discover talent here and now.

The team consists of Co-Founders Michael Cupino, Ferdinand Lucero, Danielle Yu, and Jordan Speer. Tony Crisp, CEO of CRISP Brand Agency, is a member of the Advisory Board.

Facebook: http://www.facebook.com/portfelo
Twitter: http://www.twitter.com/portfelo
Butterworth: http://www.ics.uci.edu/community/events/butterworth/index.php

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Location:Irvine - California - United States
Industry:Business, Technology
Tags:Entrepreneurship, photography, Business
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