Studies by the Pew Internet & American Life Project have consistently shown that search engine use is one of the primary reasons people go online. As of February 2012, an estimated 73% of Americans used search engines to find information they needed, including information on local businesses. Studies have also shown that people are most likely to click on sites in the top two or three listings on a search engine results page. That’s why it’s so vital for a small business like RPG Refrigeration to boost its Web presence and search engine ranking.
Prospect Genius utilizes a process known as search engine optimization, or SEO, to help small businesses become more prominent online. For a locally owned business like RPG Refrigeration, increased Web visibility for related searches can lead to an increase in new customers. Thanks to Prospect Genius’s SEO efforts, when homeowners in and around Hackensack query a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair” and “refrigeration repair,” they’ll be more likely to encounter RPG Refrigeration among the top results.
“In today’s digital age, every small business needs a Web site that is active, informative, and easy to find,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By taking steps to boost its Web presence, RPG Refrigeration is showing consumers that it is committed to providing superior refrigerator repair service throughout the community.”
RPG Refrigeration, based in Hackensack, NJ, conducts refrigerator repairs for all major residential brands and models. The company’s technicians boast more than 25 years of experience.