The Olympic rings and mascots Mandeville and Wenlock are everywhere. In addition to the branded clothes, books, toys, gadgets and memorabilia, huge advertising signs are being erected by The Games’ sponsors.
For example, passengers flying into Heathrow for the London 2012 Games this summer will be greeted by a giant image of heptathlete Jessica Ennis.
The 53m by 75m image of the champion has been painted onto a field by British Airways, one of the Games sponsors.
It took two days and more than 600 litres of red, white and blue weatherproof paint for workers to complete the project which will be on show for five weeks until July 17 and retouched at intervals to keep it fresh.
The message “Welcome to our turf” is bigger than 15 tennis courts and 193 London buses and reflects the renewed national confidence thanks to The Olympics.
This is the first time Britain has hosted The Olympics since 1948 and everyone wants to be a part of the excitement even before the two weeks of world-class sport have started.
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has even unveiled giant Olympic Rings across the UK.
This is money can’t buy advertising;
The set of giant Olympic Rings was unveiled on London's Tower Bridge to mark exactly one month to go until the Olympic Games.
The Rings weigh more than three tonnes and measure over 25 metres wide by 11.5 metres tall.
During the Games, each of London‘s famous bridges will be lit up in the evenings in a dazzling display of colour.
Giant Olympic Rings have also been sited in Newcastle and Gateshead, to coincide with the Olympic Flame's journey in the North East of England.
Installed on the iconic Tyne Bridge, The Rings are approximately 25m wide by 12m high.
Coventry, where the first Olympic football matches will be played, also boasts the landmark rings.
Londoners and visitors travelling through St Pancras International station were wowed by the unveiling of the first set rings in March 2011.
That seems a long time ago and The Games are now upon us. If you have tickets then now is the time to book your accommodation for The Olympics.
It is also vital to plan your journey as Transport For London is expecting pressure points across the capital.
If you don’t have tickets then take heart, the television coverage promises to be wall to wall as befits this exciting national event. Giant screens have been erected in parks at strategic locations throughout Britain and tens of people are expected to enjoy the spectacle and the sport in the company of friends and family.