All these application extensions, help e-commerce store-owners manage user expectations better, by making the e-shopping process easier, faster, smarter, and more connected to social or online media. This helps increase the adoption of e-commerce by retail organizations, and gradually migrate from a click-and-mortar sales model to a completely online sale model. This way, business organizations can hugely reduce their Opex, a large part of which is - real-estate and physical infrastructure involved in maintaining multiple, physical store-fronts. In an increasingly global economy which is vulnerable to recessions and frequent inflation, these savings in Opex can be used to create newer products, and market them better.
This is also relevant considering the popularity of social media and its application as a powerful tool to enable word-of-mouth sales. While previously word-of-mouth sales was a small percentage of the overall sales, in the coming years, this can be as much as 50%, in several product categories. Needless to say, e-store owners would like to capitalize on this trend, and apptha is helping them all the way!
As Mr. Balamurugan, COO of Contus Support, which is spearheading the mobile application development for Apptha says – “E-commerce is already a cost-effective sales model. Companies like Contus aim to make it even more cost-effective, which helps newer and smaller players enter the market with ease. To consumers, this translates into - more product options, and more affordable products. End of the day, it’s a win-win for everybody.”
Apptha is another successful venture of Contus Support Interactive – a reputed web- and mobile- application development company. Understanding the popularity of CMS, Contus has come up with various extensions and themes for these CMSes, which help e-store owners take their Marketing to the next level. Apptha can be contacted by phone (+1-718-717-