Among the most recent changes that have taken place is the introduction of the Google Penguin update on April - which at the time of its release, was besieged with numerous rumours and speculations.
After the passage of time and with the settling of doubts – many analysts have now come out with their own ideas with regard to the algorithm and how to deal with them accordingly.
Industry experts and analysts say that despite the ruckus that plagued the release of the Google Penguin algorithm, the adjustments that are required for the SEO campaigns of a business is not really new.
According to experts, what Google Penguin requires is not new techniques, procedures or foreign SEO tactics. Instead, they say that the algorithm is trying to enforce what Google has been requiring from the start. And this is quality content, elimination of spam, natural and balanced link profiles and other aspects meant to level the SEO playing field.
Specialists say that with the Google Penguin algorithm, practitioners of white hat SEO tactics and procedures will find optimising search engines a lot easier and with more positive results rather than those who have chosen to use black hat SEO strategies in the past. The algorithm changes have primarily been put into action to ensure that “junk” SEO strategies are eliminated and to punish website owners or web marketing companies who are still using black hat techniques.
In addition, established SEO professionals have clarified that site owners must try to be patient when it comes to their SERPs – considering that using quality content and efficient white hat SEO procedures have been found to bring in improved rankings, more sales and leads in the long run, although their organic search results may not show that immediately.
Accordingly, experts in the industry explain that holistic and ethical SEO campaigns, depending on the competition within its niche or group, have varied results. But they assure practitioners that this strategy is what Google is looking for and will have longer lasting results compared to unethical SEO procedures.
James Corby, Business Development Director of Perth SEO firm Oracle Digital, in explaining how to deal with Google Penguin said, “If you are a company using white hat SEO techniques, who prefers quality content over quantity – then you should feel limited negative effects of the Google Penguin update. Some adverse effects have been felt by some website owners who are not necessarily working below the line. Google will rectify these penalties in due course, and these website owners should not panic.”
Corby then added, “Just give Google what it wants, such as quality content, links and sites – and you can be assured that your SEO campaigns will not only bring you excellent SERPs but also stable rankings. Fortunately, this is what we have been doing since day one, and our clients are currently enjoying amazing success as a result.”
Oracle Digital is an established Perth Internet marketing company that provides ethical SEO tactics, professional online reputation management and other helpful virtual tools to clients from Perth, Brisbane, Melbourne, Adelaide, Sydney and other parts of Australia.
If you want to know more about Oracle Digital and how they can help you with your online marketing campaigns, do not hesitate to give them a call at 1300 899 851 or visit their website at http://www.oracledigital.com.au.