Capturing The China Beauty Market

PRLog (Press Release) - Jul. 11, 2012 - Recognizing the unique opportunity to enjoy a profitable slice of China’s $100-Billion-plus Beauty, Lifestyle and Spa-travel industries’ pie, several leading brands have recently aligned with A BIG Production Company, to sell their luxury goods and services online to China’s *420 million female buyers.

“We’re excited to be working with so many fantastic beauty companies, and are equally excited to be able to open the doors to the Asian market as never before,” says Maria Camille, director of A BIG Production Company. Between China’s 513 million Internet users and the fact that online beauty product sales are one of China’s top five markets, A BIG Production Company has found a formula for sales/marketing/distribution success.
“We have tapped into China’s lucrative online beauty, lifestyle and spa-travel space, and are now able to provide our clients with exclusive, multi-faceted packages that gain them entry and exposure into this complex area of the world,” says Camille. “We offer a customized and affordable multi-platform promotion and distribution program that is low risk and has a high ROI potential.”

To round out BIG’s sales, fulfillment and shipping services, newest clients set to enter the China market—Moor Spa (MoorSpa.com), Synthesis First Love Organic Skin Care (Synthesis345.com.au), Fiafini Organic Skin Care (Fiafini.com), Sabi Hair Removal Cream (SabiMed.com), Guy De On (GuyDeOn.com), and Cleanse24 (Cleanse24.com)—will also be afforded BIG’s unique, multi-pronged exposure package, which includes:
1.   Ongoing Coverage—EnjoyBeautyChina.com (China’s first East-West online Beauty-Lifestyle magazine), as well as other U.S. social media outreach;
2.   Entertaining Exposure—The Beauty Show (Beauty and Lifestyle-related videos in a TV show format, posted on the magazine’s site);
3.   Trade Show Representation—High visibility at Shanghai’s premier beauty trade show;
4.   Bonus Marketing—Inclusion on China’s LikeFace.com site (China’s leading seller of prestige beauty products);
5.   Social Media Attention—Presence on Weibo.com (China’s foremost Social Networking site);
6.   Trade Press—Inclusion in press releases to influential Spa/Beauty editors.
   
“A seventh element to BIG’s services will soon be added,” reveals Camille. “We expect to launch China’s first online beauty-lifestyle store, which will be part of http://www.EnjoyBeautyChina.com and will focus on selling beauty, lifestyle, gifts and spa-travel destinations.” This retail section of the site—as with all of BIG’s China media—will be available in both English and Mandarin and is expected to debut mid-Summer, 2012. For more information on A BIG Production Company and entering the multi-million dollar China Market, please visit http://www.ABigProductionCompany.com or contact Hannelore Leavy, 201.590.8115, HRLeavyLLC@aol.com.