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Cool-Ads Handles Now Available for International Distribution

Surveys Show Messages at Point-of-Purchase Sway Consumers to Buy

PRLog - Jul. 11, 2012 - DEER PARK, Ill.– July 11, 2012 – Cool-Ads™, a division of Wild August LLC™, today announced the availability of Cool-Ads handles for international distribution. Cool-Ads handles are an economical, engaging and highly effective POP advertising product that easily fits onto cooler doors for chilled products in big-box stores, convenience stores and food retailers. In addition, Cool-Ads is announcing a contest in celebration asking viewers to identify a unique character featured in both the Cool-Ads promo video and a popular LMFAO music video.

Cool-Ads handles position ads so that they are the last thing a customer sees and touches before making a purchasing decision. With over 70 percent of purchase decisions made in the store, Cool-Ads handles grab the attention of customers in the most important place—in front of the products—increasing customer awareness and sales.

“We studied the effectiveness of Cool-Ads handles in a test with our major branded clients, and the results were amazing,” said Larry English, President of Wild August, the developer and manufacturer of Cool-Ads. “We saw a sales increase of 35 percent or more with the use of Cool-Ads, which sell for a fraction of the cost of other POP options.”

In celebration of the distribution, Cool-Ads is holding a contest asking viewers to identify a character who is featured in both the LMFAO music video for “Party Rock Anthem” as well as the Cool-Ads handles video available here: http://youtu.be/zUm7QOEC7kU.

For more information on the contest, please visit the Cool-Ads Facebook page at www.Facebook.com/CoolAdsHandles.

Cool-Ads handles fit any size cooler door handle with a one to five minute installation as simple as tightening two bolts. Printed advertising inserts slide into the Cool-Ads frame using the unique Cool-Ads end-cap system without tools or screws, making it quick and easy for merchandisers to change features and promotions. Ads can be printed professionally or locally, and two ads can be printed and cut from a single 11-by-14 inch sheet.

For additional information, free templates to create custom advertising inserts and to request a free Cool-Ads sample, please visit www.cooladhandles.com.

About Wild August LLC™
Wild August LLC, a product development company and a consulting resource for Asian sourcing and manufacturing, holds patents and the trademark for Cool-Ads. It was founded by Larry English who has more than 35 years of Asian manufacturing and import experience. Wild August’s products can be found on the shelves of major retail stores worldwide. The company maintains a 15-person quality control team that oversees all activities in the contract factories where it does business.

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