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Follow on Google News | Salonistas Contribute to Explosive Growth in DIY Nail Care Market, finds Packaged FactsThe question now facing nail care product marketers is whether do-it-yourself nail care sales will decline as women return to salons to get professional manicures and pedicures.
By: Packaged Facts Several intertwined factors are driving the market. A nailcentric fashion culture has transformed women’s nails into stylish accessories, even as a continuing flood of innovative, fashion-forward nail care products empower women to affordably imitate nail salon effects in their own homes. Therefore, a growing population of women make frequent use of DIY nail care products. According to the Nails Magazine 2011-2012 “Big Book,” the nail salon services market fell nearly 5% in 2009 and was still below its 2008 level in 2010. However, all signs now point to a return to popularity of nail salon services. According to Experian Simmons data cited in the Packaged Facts report, an improving economic picture has resulted in a sharp uptick in the number of women obtaining frequent professional nail care services. In 2011, the number of women having two or more manicures in a six-month period (defined as “salonistas” The question now facing nail care product marketers is whether DIY nail care sales will decline as women return to salons to get professional manicures and pedicures. According to David Sprinkle, the publisher of Packaged Facts, “the data strongly suggest that the reverse will be true.” The more women go to salons for manicures, the more they buy and use DIY nail care products. For more information, please visit http://www.marketresearch.com/ About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com/ Contact: David Sprinkle dsprinkle@marketresearch.com End
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