The websites Boston Interactive launched for the Harold Grinspoon Foundation’s PJ Library and the Massachusetts College of Pharmacy have been recognized in the following categories:
• PJ Library: Interactive Website
The new PJ Library website was designed with a welcoming, family tone meant to foster community and inspire involvement. New functionality, including event registration, newsletter sign-up, and an online application submission were incorporated into site to engage visitors and streamline internal processes.
• Massachusetts College of Pharmacy and Health Sciences: Best Website Design
The strategy for the new MCHPS website was to build a website that would virtually immerse users in the life of MCPHS, making the website an extension of the physical campuses. Each design concept and functionality was strategically selected to create the immersive feeling, helping users to more intimately connect with MCPHS.
“It is an honor to receive these awards and be recognized by NEDMA among so many talented agencies,” said Boston Interactive CEO and Founder, Chuck Murphy. “I am extremely proud of our team and thank our clients for allowing us to be creative and develop innovative online solutions.”
About NEDMA – NEDMA, the oldest regional direct marketing association in the country, supports the use of — and innovation in — all forms of direct marketing media, from direct mail to interactive, advertising, broadcast, telemarketing and more. Each year the NEDMA awards honor innovative direct marketing campaigns and individual submissions that produce dramatic results. For more information, visit www.NEDMA.com.
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.
Interactive Marketing Specialist