New Title, Same Session: Balance Interactive Presents Target Audience Webinar

July 10, 2012 - PRLog -- Balance Interactive will present a free webinar on tips for creating a website relationship with your target audience on Thursday, July 19, at noon EDT. Feel the Love: Romancing Your Target Audience with the Right Website will feature Balance Interactive’s Director of Client Services and Content and Usability Director, along with clients USTelecom and International Sign Association.

The webinar is structured as an interview, with JoMarie Hoholik, Balance Interactive’s Director of Client Services, interviewing Carrie Hane Dennison, Content & Usability Director, two clients, Portia Krebs, Vice President, Member Services and Industry Affairs at USTelecom, and Sarah Singleton, Director of Marketing at the International Sign Association. They will discuss strategies and lessons learned on the ways to creating an engaging website.

Attendees will learn:
•   How to define what your audience wants to find or accomplish on your site.
•   How to use visual elements to help visitors engage with your message and content.
•   The power of active voice.
•   The immediacy and conversion magic of a great call to action.
•   The importance of keeping your content current for your audience.

Details and registration are at http://www.balanceinteractive.com/what-we-do/seminars-web...

Located in Springfield, Virginia, Balance Interactive is a full-service web development and design firm. The company helps trade associations, corporations, and government agencies strategically use online technology to better communicate with customers. Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and WBENC certified. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.

For more information contact Valerie Klemencic at Balance Interactive, 703-451-8675.