Picture this - a consumer enters a supermarket and goes to the aisle where your product is located. The person takes your product and puts it on the push cart then proceeds to buying other goods. Five minutes later, the consumer is back in the same aisle and returns your product in the shelf. Worse, the consumer chooses a higher priced competitive product for no apparent reason. You might think that this person is crazy but that is another story. But without a crystal ball, don’t you wish you could know what transpired during those crucial five minutes where you lost the sale? Now you can find out this information with Civicom InSitu® Mobile Research at http://www.civi.com/
Civicom InSitu® Mobile Research gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom also offers an iPad and iPhone App for mobile research.
Civicom believes in creating practical innovative technology solutions to make it possible for marketing researchers to reach a broader respondent base, as well as the opportunity to reach every person with a phone. The resulting insights are greatly valued as an integral part of the bigger picture of marketing research: reaching the right target market and sending the right message.
Mobile qualitative research brings about results from truly richer data derived from unadulterated insights in the moment. As pioneers in providing practical mobile research solutions to the marketing research community, and advocates of this innovative methodology, Civicom supports MRMW in promoting breakthrough applications for mobile phones, as well as in building a community of shared mobile insights among researchers, developers, and service providers.
Civicom also plays an active role as one of the founding members of the MMRA Global (Mobile Marketing Research Association)
Rebecca West, Civicom’s Global VP of Marketing Research Services, is presenting a compelling mobile research case study entitled: Lather, Rinse, Repeat: Getting Into the Shower and Other Private Places with Mobile Qualitative. In her presentation, Rebecca will discuss how mobile qualitative takes researchers to places that have been unimaginable in the past. Mobile qualitative lets research get closer to the moment in situations or scenarios deemed very intimate or private by the consumer. With mobile qualitative, taboo topics can be openly discussed in an intimate monologue where a respondent can stay anonymous and attuned to his or her own thoughts.
More importantly, Rebecca will show how mobile qualitative research such as Civicom InSitu® Mobile Research can allow you to be there where consumers formulate important thoughts and perceptions that are truly rich insights in the moment.