“To build a world-class security solution, you have to understand what’s on the mind of your audience,” said Phil Gardner, co-founder and CEO at IANS. “That has been one of the most persistent challenges for information security vendors – until now. With our Solution Provider Decision Support offering, vendors can be at the center of end-user conversations, hearing the unfiltered voice of their consumer.”
The annual subscription service provides clients with unprecedented access to top information security executives at Fortune 2000 companies to gather feedback and advice on products and strategic initiatives.
At the core of the service is IANS’ Ask an Expert. This tool allows solution providers to connect directly with IANS’ Council Members, representing the best and brightest IT and information security minds, to discuss topics ranging from technology validation, demand confirmation, and product positioning.
Ask an Expert is supplemented by monthly Decision Support Webinars focused on technology, marketing, and sales enablement topics. Client also receive full access to IANS’ proprietary research database offering clients tactical insights and information that can be put to use for budgeting cycles, improvements in products, and longer-term strategic planning.
“I have to admit, we were pretty skeptical when we joined this beta. It sounded too good to be true," commented an executive at a global provider of security intelligence products. "By and large, you guys nailed it! I saw a tremendous amount of value in the offering. I have never seen anything like this in our space. It is unique and differentiated."
For more information, visit www.iansresearch.com/
Solution providers interested in the service should contact Eric Bartczak at (617) 948-5722 or email firstname.lastname@example.org.
IANS is the leading provider of in-depth security insights and decision support delivered through research, community, and consulting. Fueled by interactions among IANS Faculty and end users, IANS’ experience-driven advice helps information security, risk management, and compliance executives make better, faster technical and managerial decisions. For more information and to access complimentary research on information security and IT risk management, visit www.iansresearch.com.
Ashlee Haslett, IANS Communications