You can find the book on Amazon:
This book includes 10 forms on killer personal and corporate brand. Most sessions are about 15/30 minutes long. As you go through this BOOK you’ll understand what Personal and Corporate Branding is, how it differs from traditional brand/logo design and the various tools you’ll need to know to do the job and STAND OUT. End result: better rankings, more visibility and publicity.This barely fit on one Paperback BOOK, so is not available for download yet. You've work on !!! Here are the main chapters/sections:
How to define Personal Branding and corporate branding vs. Traditional brand/logo – How to define your Target Audiance - Learn the differences between PB and traditional brand/logo audiences and tactics.
Define the qualities of your Services/Products. Learn the difference between paid versus natural search results and how a personal branding can help you, your companies and your web site come up higher.
Master your target Audiance. Being Newsworthy – Examples and suggestions on newsworthy content for your brand. Includes finding what customers are searching about RIGHT NOW.
Conduct your informal market Analysis. What keywords should you target in your personal and corporate brand? We show you how to do the research so you won’t have to guess or choose your Utlimate keywords that are overly competitive.
Writing your Target Market Description – Now that you have a list of target keywords, how do you find out the competition. Our method explained.
Communicate the Brand: INSIDE / OUT. We show you the criteria we use to get the most visibility for you, your companies, your services or products.
The purchasing behaviour. We walk you through the brain of people. Learn to maximize each feature they offer for marketing optimization.
Decision to buy. Tips and tricks to using your Business to distribute your news. Who really decide to buy.
The 5 Roles. Promote your News: Social Bookmarking & Social Networking. How to find the right person for the right reason.
Strategies. Promote your News: Social Bookmarking & Social Networking Sites. Decide how to use upselling and crosselling to extend the reach of your news.
Customers Realtions Management. Measuring Results – I’ll show you the various ways to measure the results of your news. See who is your Prospect, check to see who linked to your news and even how much visibility your news got on Target.
Guidelines for your Brand. Besides being consistent you should find ways to launch your Brand. You can use the tools we discuss to get free publicity worth thousands. A campaign puts together everything you learn to deliver killer media coverage.
Also included with the BOOK are the following
special bonuses, worth over €499
Personal Development Plan workbook.
FREE on-line access to Personal Branding Academy™.
Ticket bonus 2x1 for the next workshop Seminar.
A paperback copy of the book, "What nobody has ever told you about the sales process"
find the book on Amazon.