July 10, 2012
experienced Internet entrepreneurs are contributing their extensive know-how in qualified traffic generation for mobile and online content to the new Games Performance Network. TrafficCaptain offers the games industry a precisely tailored distribution network for successful game monetization. Continuously optimized, performance-
based campaigns efficiently address the target audiences of mobile, social, MMO, strategy and online games. TrafficCaptain is geared to international markets with a focus on Western Europe and North America, which leverages personal communication and comprehensive support services to make our partners stand out.
Mobile and online games represent a steadily growing segment of the computer game market. Rising competition in this field, however, means that companies will increasingly have to rely on well-targeted marketing to get gamers excited about the respective game, make them users and ultimately, paying customers. There are currently few advertising networks marketing online games professionally, and specializing in this particular market.
Michael Reul, co-founder and Senior Partner at iVentureCapital, therefore considers TrafficCaptain’
s focus on the games industry to be a logical step: “TrafficCaptain allows us to combine our expertise in qualified web traffic generation with the expert knowledge that our games campaign specialists bring to the table. Our common goal is not only to achieve good conversion rates, but above all to attract high-CLV (customer lifetime value) players, thus making TrafficCaptain market leader in performance-
based advertising within the games segment. In short: TrafficCaptain offers customers greatly enhanced games campaigns, with better service and higher profits than other networks can provide.”
Apart from a pay-out after 15 days, what distinguishes TrafficCaptain from competitors is personal service and comprehensive support. TrafficCaptain’
s Network Director, Sven Hezel, adds: “We engage in a proactive dialogue with our customers. We work closely with our advertisers to determine the USPs in games campaigns to achieve a maximum return on investment. At the same time, we will continuously optimize all ongoing campaigns for high eCPMs and traffic quality by individual sources.”
TrafficCaptain is not the first investment iVentureCapital has made in the games industry. The company’s portfolio also includes three game developers, namely MobileBits (www.mobilebits.de)
, Farbflut Entertainment (www.farbflut.com)
and Infernum (www.infernum.com)
, along with specialized payment service provider BillingPartner (www.billingpartner.com)
. iVentureCapital is seeking other developers of mobile or browser games, as well as game portals, affiliate and ad programs with a proven record of success, for strategic investments.