StyleMyGiftCard.com officially launches today with an eye to improve the gift-giving (and receiving) experience when it comes to gift cards, certificates, and perhaps the most intangible of redeemable gifts: Groupon deals.
With a reputation of being thoughtless and last-minute, redeemable presents like gift cards are available at almost every gas station and grocery store checkout aisle. Groupon deals, which have no physical component other than a coupon code that can be printed out from a URL, are not yet deemed socially acceptable as "thoughtful"
Putting the "gift" back into gift cards—and even sprucing up Groupon deals—is the brainchild of Tyler Langdon, a University of Notre Dame graduate and entrepreneur.
“Our company turns lame plastic cards or paper printouts into usable, unique, and creative arrangements,”
Here's how it works: On the http://www.StyleMyGiftCard.com website, a gift-buyer chooses one of dozens of products, such as a certificate or Groupon deal for Regal Cinemas (at no extra charge) for a movie-buff friend. StyleMyGiftCard.com arranges an old-fashioned movie theater popcorn tub stocked with caramel corn, candy, and a classic Hollywood backdrop. The movie-going gift display features a gift card placard that looks like a piece of popped popcorn exploding from the tub. The arrangement is wrapped in clear cellophane and tied at the top with a ribbon. Parts of the display are edible, and others are reusable, such as the vintage style popcorn tub.
Langdon says the idea behind StyleMyGiftCard.com is that giving a gift card or Groupon doesn't need to be a seemingly cold, thoughtless transaction. Instead, the gift card or Groupon becomes a part of a usable arrangement that the recipient can enjoy long after the gift card has been used.
“StyleMyGiftCard's one-stop shopping makes giving a gift card or Groupon just as easy as it's always been," Langdon said. "But the gift, which has the flair of homemade creativity, now seems thoughtful and planned out, which makes that special someone in anyone’s life feel, well, special.”