“We were looking for a long-term relationship with a company that could help us better organize our work, improve performance, cut down on duplicity, and in general be a part of a growing family,” explained Paul Douglas, National Contracts Coordinator at ASRI. “Initially we will be using the CRM for basic sales functions, but Soffront has numerous aspects that I look forward to phasing in over the next 2-3 years.”
ASRI evaluated several competing products before selecting Soffront for its simple user interface and quality customer service. “The complexity and multi-window applications of the other CRM systems immediately disqualified them for us, along with sales and engineering personnel who did not understand customer service,” commented Douglas.
ASRI anticipates that Soffront’s user-friendly interface will encourage user adoption within their sales force. “Our sales team will now be able to easily compile lists of customers, have easy access to sales call reports, create reminders, and keep electronic records of incoming and outgoing emails directly linked to the customer contacts,” Douglas continued. In addition, Soffront will assist in developing a customized proposal template for the ASRI sales force that utilizes simple and easy search parameters to recall important information.
About Soffront Software, Inc.
For over nineteen years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.
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Soffront Software, Inc. Contact:
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