Appliance Repair Company in Rockville, MD, Partners with SEO Firm to Connect with Local Homeowners

July 9, 2012 - PRLog -- Thanks to a recent partnership between local appliance repair company Factor Appliance and online marketing firm Prospect Genius, homeowners will soon find it easier to locate affordable, high-quality appliance repair service in Rockville, MD and the surrounding communities.

The two companies are embarking on a new marketing strategy designed to boost Factor Appliance's visibility in the search engine results pages so that local residents can find information about their appliance repair service without having to dig through pages of irrelevant search results. Prospect Genius will utilize a variety of Internet marketing techniques, including Search Engine Optimization (SEO) strategies, with the goal of increasing the appliance repair company's overall Web presence and making information about their various services more accessible to local residents searching for home appliance repair online.

According to a February 2012 Pew Internet study, 91% of adults online use search engines such as Yahoo!, Google, and Bing to find information on the Web. In fact, 59% of online adults will use a search engine on any given day. Studies have shown that Web sites that appear at the top of the search engine results pages are most likely to generate clicks. As a result, it is essential for local business owners to not only maintain a prominent Internet presence, but also to ensure that their Web sites are easily accessible via search engine results.

According to online marketing specialist Matt Gallo, this is precisely what Prospect Genius aims to do: “More and more people are turning to search engines to find the information and services that they need, but it can be frustrating to have to sift through link after link to find what you're looking for. By using various SEO techniques, we will help raise the ranking of Factor Appliance's Web site, so that when local homeowners search for 'refrigerator repairs' or 'appliance repair service in Rockville, MD,' they'll be able to find information about Factor Appliance quickly, and with relative ease. We look forward to helping connect Rockville-area residents with the quality appliance repairs they need.”

Factor Appliance is an appliance repair company providing a variety of services such as refrigerator repair and washing machine repair throughout Rockland, MD and the surrounding communities. Founded in 2011, the company specializes in home appliance repair.