“I am extremely excited about the launch of my new sunglass collection. B. Robinson is a true force in the industry and together we have created a gorgeous collection of sunglasses that are wearable classics with a modern and feminine twist,” said Ivanka Trump. The collection is expected to retail for $68 - $175 at major retailers across the country as well as through Ivanka’s eBoutique www.shop.ivankatrump.com. Additionally, Ivanka Trump and B. Robinson will also be launching a luxury capsule collection that will be sold at fine retailers across the country.
Cliff Robinson, co-president of B. Robinson Optical says “The Trump name has always signified excellence and elegance. We are thrilled to be working with Ivanka as she develops a comprehensive fashion business. As the retail landscape is in desperate need of new energy and new talent, we know we are on the ground floor of the next big American fashion brand.”
The launch of Ivanka Trump sunglasses will be the newest addition to the rapidly growing Ivanka Trump brand which has successfully launched four new categories just under two years. “As a brand we continue to fill void in the marketplace with elegant, quality products at an affordable price point. The retailers and customers have been extremely supportive of my collections and that to me is the ultimate validation of everything I am doing,” said Ivanka Trump.
About Ivanka Trump
As Executive Vice President of Development and Acquisitions, Ivanka M. Trump is charged with the domestic and global expansion of the Trump Organization’
About B. Robinson
B. Robinson Optical, founded in 1926, has been a leader in the eyewear industry for over 85 years. The company is known for its superior quality as well as its unique designs. B. Robinson offers many licensed collections, including Adrienne Vittadini, Cynthia Rowley, Cole Haan, Isaac Mizrahi, IZOD and London Fog. Legacie, the luxury house of B. Robinson, was founded in 2002. Legacie’s exclusive holdings include Judith Leiber Eyewear, Betsey Johnson Eyewear, and Kata Eyewear. Legacie also has a partnership for the distribution of David Yurman Eyewear.
The Trump Organization