B. Robinson and Ivanka Trump to launch Ivanka Trump Sunglasses for Spring 13

PRLog (Press Release) - Jul. 9, 2012 - New York, July 9, 2012 -  Ivanka Trump and B. Robinson Optical are thrilled to announce the launch of Ivanka Trump sunglasses.  The new collection will present a range of shapes, including aviators, cat-eyes and oversized styles.  The color palette will be understated with an emphasis on various tortoise iterations, black, white, ivory, bone as well as signature Ivanka Trump coral.  Select styles will feature details found in Ivanka Trump’s fine jewelry, handbags, and footwear collections– allowing for a true fluidity across all accessory categories.        

“I am extremely excited about the launch of my new sunglass collection. B. Robinson is a true force in the industry and together we have created a gorgeous collection of sunglasses that are wearable classics with a modern and feminine twist,” said Ivanka Trump. The collection is expected to retail for $68 - $175 at major retailers across the country as well as through Ivanka’s eBoutique www.shop.ivankatrump.com. Additionally, Ivanka Trump and B. Robinson will also be launching a luxury capsule collection that will be sold at fine retailers across the country.

Cliff Robinson, co-president of B. Robinson Optical says “The Trump name has always signified excellence and elegance.  We are thrilled to be working with Ivanka as she develops a comprehensive fashion business.  As the retail landscape is in desperate need of new energy and new talent, we know we are on the ground floor of the next big American fashion brand.”

The launch of Ivanka Trump sunglasses will be the newest addition to the rapidly growing Ivanka Trump brand which has successfully launched four new categories just under two years. “As a brand we continue to fill void in the marketplace with elegant, quality products at an affordable price point. The retailers and customers have been extremely supportive of my collections and that to me is the ultimate validation of everything I am doing,” said Ivanka Trump.  

About Ivanka Trump
As Executive Vice President of Development and Acquisitions, Ivanka M. Trump is charged with the domestic and global expansion of the Trump Organization’s real estate footprint. Ms. Trump is involved with all aspects of the company’s real estate and hotel management initiatives and is the co-founder of the Trump® Hotel Collection. Ms. Trump is a principal of Ivanka Trump Fine Jewelry, a luxury diamond line that launched with great success in fall 2007. In August 2010 Ms. Trump announced a partnership with Marc Fisher Footwear to launch the Ivanka Trump Footwear Collection and a partnership with Mondani Handbags and Accessories to launch Ivanka Trump Handbags. Additionally in September 2011, Ms. Trump along with FleetSteet Ltd. Launched a collection of outerwear. Ms. Trump continued to expand her brand with the launch of her apparel line for spring 2012. Partnering with HMX Group, Ivanka has created a line that consists of pieces inspired by a timeless and glamorous aesthetic. In 2009, Ms. Trump published her first book, a New York Times and Wall Street Journal Best Seller, The Trump Card. Ms. Trump previously worked as a project manager in the retail development division of Forest City Ratner Companies and received her bachelor’s degree in real estate from the Wharton School of Finance at the University of Pennsylvania, graduating cum laude. www.ivankatrump.com

About B. Robinson
B. Robinson Optical, founded in 1926, has been a leader in the eyewear industry for over 85 years. The company is known for its superior quality as well as its unique designs. B. Robinson offers many licensed collections, including Adrienne Vittadini, Cynthia Rowley, Cole Haan, Isaac Mizrahi, IZOD and London Fog. Legacie, the luxury house of B. Robinson, was founded in 2002. Legacie’s exclusive holdings include Judith Leiber Eyewear, Betsey Johnson Eyewear, and Kata Eyewear.  Legacie also has a partnership for the distribution of David Yurman Eyewear.

Contact:          
Kristin Durante            
B. Robinson            
212.683.0348         
kdurante@brobinson.com       

Amanda Miller
The Trump Organization
212.832.2000
amiller@trumporg.com

Photo:
http://www.prlog.org/11919557/1