Tom Marx to Bust Marketing Myths During CAWA Presentation

July 9, 2012 - PRLog -- (San Rafael, CA) – Tom Marx, president and CEO of The Marx Group, will present "Marketing Mythbusting 101 - What Distributors Really Want Manufacturers to Know" during the 2012 California Automotive Wholesalers Association (CAWA) Leadership Meetings. The presentation is scheduled for Friday, July 13 at Silverado Resort and Spa in Napa, Calif.  

“Manufacturers may think they know how to help distributors sell their products," explained Marx. "Our team spent many hours talking to distributors, and I think everyone will be surprised by the results we uncovered."

Marx will talk about the importance of a company's marketing message, what the "can't live without" items should be in a company's marketing toolkit, what works best for point-of-sale, and what distributors want manufacturers to know in order to sell their products.

"Separating myths and facts will help manufacturers achieve increased market penetration which results in more product moving off the shelf," said Marx. "My presentation will help manufacturers hone in on the changes that can affect results."

Marx's knowledge of business-to-business and consumer marketing and advertising spans 25 plus years. As president/CEO of The Marx Group, a full-service marketing communications firm, Marx provides business development, marketing strategy and marketing communications services to the automotive and heavy duty aftermarkets. He writes a monthly e-newsletter, speaks on M&A and marketing topics and is an active member of SEMA, AAIA, AASA, ACC, APRA and HDMA.

The Marx Group is a full-service business strategy and marketing communications agency for companies in the automotive and heavy duty aftermarkets. For more information, phone (415) 453-0844, or visit http://www.themarxgrp.com.