Chase reports in Forbes the reward-based crowd fundraising site "is bringing this concept to healthcare where it can be particularly challenging to get a startup off the ground."
"MedStartr is attempting to hit the sweet spot that crowdfunding poster child, Pebble Technology hit," he writes, "That is, customers get a great deal and early access to a product. Meanwhile, the startup gets non-dilutive funding and market validation to help it grow to the next stage.
According to the Forbes article, "A successful MedStartr project will have visionary customers be the initial users who can then lead to the first wave of word-of-mouth referrals."
Chase notes that crowdfunding offers the benefits of Inbound Marketing: lower costs and better targeting.
It’s the only crowdfunding platform designed specifically for healthcare where doctors, patients, hospitals, pharma, and payers are all important backers of innovation. Previously, hospitals, doctors and patients never had an effective way to do this.
Enables a highly motivated population to support and directly affect the change that may help make them or their loved ones healthier.
Concludes Chase, "With the need to reinvent healthcare and the challenge to getting a startup off the ground in the healthcare industry, MedStartr seeks to fill an important market gap."
The writer, Dave Chase is CEO of Avado (www.avado.com)
Medstartr is headed by Alex Fair, serial entrepreneur and organizer for the New York City chapter of Health 2.0. Medstartr launches July 11th and is open to innovative medical and healthcare firms at http://signup.medstartr.com/