Natasha-Rachel Smith, Consumer Affairs Editor from TopCashBack (www.topcashback.co.uk)
“However consumers must be alert and organised to ensure they actually use their deals. Always read the terms and conditions of each offer and don’t miss the deadline for taking it up. Buying a deal, no matter how much money consumers’ are saving compared to the full price value, but not redeeming it in time is an obvious and unnecessary waste of cash. Diarise expiry dates or print out deal vouchers and stick them somewhere visible so they’re not forgotten about.”
Natasha-Rachel concluded, “Each deal often lasts for only 24 hours, hence there is always something new. Lately the retail sector has been taking a beating but the growth of daily deals sites has played, and will continue to play, an imperative role in improving consumer confidence and drive footfall towards the high street. It’s a great example of how offline businesses are modernising and adapting with the evolving retail environment by working hand-in-hand with the web to get their tills ringing.”
Ends
UK case studies available
For interviews and comments on this and related issues, please call Rani (rani@flamepr.com)
About TopCashBack UK (www.topcashback.co.uk)
TopCashBack.co.uk is the UK's Most Generous Cashback Website and is completely free to join and use. It passes at least 100% of the commission rate that retailers pay it - to advertise their products and services – back to its members. The site has 1.5 million members, which is nearly double the amount of members in the last 12 months alone. TopCashBack.co.uk includes over 3,400 merchants (from high street big names to smaller, niche online sellers). Over £2 million of cashback is earned by TopCashBack.co.uk’
TopCashBack.co.uk was named Britain’s fifth fastest growing private company in The Sunday Times Virgin Fast Track 100, in December 2011 (http://www.fasttrack.co.uk/
TopCashBack recently won two awards at the Performance Marketing Awards, including ‘Advertiser Innovation’ with ZenithOptimedia
(http://www.performancemarketingawards.co.uk/




