Using her skills as a former biochemistry major, she began mixing her own conditioners and hair growth oils at home. When friends and family began requesting her hair treatments, she finally decided to build it into a business--Butterfly Beauté.
The recently launched product line also includes vegan skin care, but mainly boasts the ability to tap into the hair care market catering to women with wavy, curly and kinky hair. According to market research, curly-haired women purchase three hair products a month, with more than half spending around $26 within that period on shampoos, conditioners, and styling aids. Even when they've found their "holy grail" product, 46% of these women will still try and buy new products. Escobar is convinced that the “Curly Girl” market is growing, and so should the companies that meet their needs.
Butterfly Beauté specializes in crafting organic shampoos and conditioners for women with curly, wavy, and kinky hair. Their products are made with natural ingredients, and are designed to promote healthy hair and skin.