Sentrana Announces Appointment of Vice President of Foodservice

PRLog (Press Release) - Jul. 6, 2012 - Sentrana Inc., a Washington DC-based leader in scientific marketing solutions, announced today the appointment of Jim Klass as Vice President of Foodservice.  In this role, Mr. Klass will be dedicated to working with current and potential clients in the Foodservice industry whose specific business needs are addressed by Sentrana’s solutions.  Mr. Klass has experience working with distributors and manufactures in their approaches to utilize both technology and data to drive incremental sales and maximize their trade investment.

“We are pleased that Jim is bringing to Sentrana his significant experience that gives him a unique, insider’s view of the challenges, opportunities, and business cycles of the foodservice industry,” says Syeed Mansur, Sentrana CEO.  “Jim’s addition to the company continues Sentrana’s proven track record of commitment to our clients in foodservice,” adds Mansur.

Mr. Klass has 28 years of experience in the Foodservice industry as the owner of a highly successful brokerage firm in New York State and the last 12 years in management consulting with Booz & Co and Hitachi Consulting.  Mr. Klass has presented to IFMA’s Sales & Marketing, COEX, and Presidents Conference, Top2Top, TPMA, P-O-I and other industry events.  Additionally, he has moderated the IFDA’s Supplier Advisory Council on Data Sync.

“I joined the Sentrana team after working with them as a client for 3 years, because Sentrana has the rare combination of vision and capabilities that the industry needs today,” said Mr. Klass.  “My goal in this position is to provide both manufacturers and distributors with the analytics and the tools to execute on a collaborative basis to drive true growth.”

Mr. Klass holds bachelor's degrees in political science and philosophy from St. Michael’s College Colchester in Vermont.