PRLog - July 6, 2012 - which offers customization on ethnic wear has introduced the concept of try, experience and buy for its million of online shoppers. Under this scheme the buyers would be able to ‘try and experience’ the products ordered online when it is delivered and could return the same if feel unsatisfied. The consumers will be given time to experience the products and would buy only when they are fully satisfied with the products that have been delivered to them.
Efello.com has a return policy for all its products, where consumers can return the products bought online within 30 days, but only a few percent of the buyers have returned the products. This has encouraged the Co-founders Mr. Pankaj Thapar and Mr. Narender Kumar to provide this service for their perspective online buyers. “The daily click on efello.com is close to 2000-3000 thousand and out of every registration 45 % converts to order i.e out of every 100 registrations we receive daily, 45 are converted into actual orders, which is very high as compared to other web portals”, informs Mr. Narender.
Promoted and owned by Koyal Online Pvt Ltd, efello.com has its own manufacturing unit, warehouse and in-house design team to keep the stocks ready to be dispatched as soon as it gets an online order. Our own manufacturing unit will give us an upper edge in the long run because we understand the products and consumers buying pattern, says Mr. Narender. Efello.com is achieving the delivery time of 24 hours in Delhi NCR and is working to reach to 4 hours delivery time, he explains.
Efello promises best design, customized products at a price which is 10-20% economical than what is available in market. Having the retailing experience in 72 countries, Mr. Narender attributes it to take advantage in the Indian market. We find enough potential in the market which has over 100 million internet users presently. Also with the introduction of 4 G services in the country, love for the web and services it can offer will only increase. We believe that our exposure of providing online fashion service to the international market will help us in India, says Mr. Narender.
Company engages young and dynamic professionals, designers and tailors who works constantly on the innovation in ethnic and western wear styles to keep the consumers abreast with the latest fashion and provide convenient customized shopping experience online with same day delivery. The manufacturing unit has the capacity to produces 1, 00,000 to 1, 50, 000 units per annum. It offers over 8000 in-house designs in ethnic wear and over 10,000 designs in western wear to choose from 60 different categories including suits, sarees, kurtis, sherwanis and tops, jeans, jackets, trousers etc in the respective category.
About Koyal Online Pvt Ltd:
Koyal Online Pvt Ltd founded by Mr. Pankaj Thapar and Mr. Narendra Kumar in 2008, is engaged in the manufacturing of ready-made garments ranging from Indian ethnic wear to western outfits for men women and kids. The Company has been promoting the creations under the brand name D Jeans London (for Western Wear) and Shree (for Indian Ethnic Wear).
Mr. Thapar and Kumar, the first generation entrepreneurs, started exporting ready-made garments in the early 90’s and latter migrated to U. K and started importing pashmina scarfs, kurtis and slawar suits. After becoming a known name in the sector, they finally launched efello.com in India to serve the Indian online customers.
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