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• When to use ebooks in content marketing
• The advantages and disadvantages of ebooks
• Different ebook approaches and strategies
Using Ebooks in Content Marketing features seven ebooks from a variety of companies and a nonprofit. Each highlights specific strengths to provide readers with a wealth of ideas for using ebooks to further their unique message. Individual ebook strategies are discussed in detail.
The companies and non-profit featured include:
Lumension Security Inc. – security software
Craft and Vision – educational photography ebooks for amateur photographers
The Delinquency Project – non-profit focused on preventing juvenile delinquency
HubSpot – inbound marketing software
Content Marketing Institute – collective of content marketers
Curata – content curation software
St. Jacques Franchise Marketing – franchise marketing
The Debate: Registering for Free Content?
Using Ebooks in Content Marketing is free – and ungated. Whether or not to require people to register for free content is a huge debate. David Meerman Scott, author of World Wide Rave, says that when you don’t require registration, “the number of downloads or views goes up by as much as a factor of 50.”
Many of the ebooks featured in Using Ebooks in Content Marketing require people to trade personal information in order to access the content, while others don’t. Readers can check out the different strategies and decide for themselves what will work for their situation.
Catherine Sherlock holds a Masters in Environmental Studies from York University. She first honed her writing skills working as a writing instructor for the York University Centre for Academic Writing, then as an Environmental Consultant. Today, Catherine brings her multidisciplinary background to her freelance writing and research services. She has worked with clients ranging from the public sector to the private sector as well as non-profit and other organizations. Her interdisciplinary background enables her to be able to relate divergent ideas to create new concepts and make the complex understandable.