In today’s digital age, a locally owned small business needs an active, informative, and easy-to-find Web site in order to remain competitive in its industry. A December 2011 survey conducted by the Pew Internet & American Life Project found that approximately 47% of American adult Internet users go online to learn about local businesses, including heating and air conditioning contractors. Prospect Genius will help Nordstrom Heating & Air, Inc. reach out to that vital Internet-using demographic.
Prospect Genius utilizes search engine optimization, or SEO, to market small businesses to their local community. Improving a site’s SEO helps it appear higher on the results page following a search engine query. In Nordstrom Heating & Air’s case, Marysville-area residents who look for information on a major search engine such as Google, Bing, or Yahoo! using keywords such as “air conditioning repair Everett WA” and “water heater installation Granite Falls” will now be more likely to encounter the company’s contact information and services among the top results.
“Research shows that the sites in the top search engine results get the most traffic,” explains Matt Gallo, a senior Internet marketing professional for Prospect Genius. “By helping people find Nordstrom Heating & Air’s Web site, we’re helping the business broaden its customer base in its local community.”
Nordstrom Heating & Air, Inc. has provided home- and business owners in the Marysville, WA, area with HVAC installation and repair since 2001. The business specializes in furnace repair and installation, heat pump repair and installation, water heater repair and installation, and central air conditioning service.