Azul took the innovative approach to its new frequent flyer program by offering a very attractive revenue –based system that is simple and transparent to program members. Azul offers members R$ 30 in credits just for enrolling into Tudo Azul. The travelers then embrace the clear program rules as they earn 5% of the fare each time they fly. Every time the customer reaches 50 credits in his/her account, he/she may use it as a discount at the next purchase, with no restrictions regarding the seat options and travel dates.
“The choice by Azul shows Comarch’s commitment to provide first class loyalty solutions to clients around the world. Azul Airlines took advantage of our newly improved Comarch Loyalty Management for Airlines 4.1, with its flexibility and innovative futures that make it clearly stand out among our competitors.”
Comarch S.A. is a public company listed on the Warsaw Stock Exchange and has over 3,500 employees in 15 countries around the world. Comarch is a global leader in loyalty management systems. The company delivers advanced solutions and expertise in managing loyalty programs. Clients rely on Comarch to help them build customer relations and increase retention. For further information please visit www.comarch.com.
About Azul Brazilian Airlines:
Azul Brazilian Airlines has changed the landscape of Brazilian commercial aviation. With over 10% domestic market share, Azul is the third largest airline in Brazil, connecting 48 destinations, 47 cities, with over 400 daily flights. In addition to 52 Brazilian cities served by the company’s aircraft, Azul serves 8 additional points via convenient bus connections. Azul currently operates a fleet of 54 aircraft including 42 jets (32 Embraer 195 and 10 Embraer 190s) and 12 turboprops (7 ATR 72-600 and 5 ATR 72-200). To date, Azul has served more than 19 million customers. Its mission: to stimulate air travel and boost the Brazilian economy using a simple formula: low prices and high quality service. The company's success has drawn recognition not only within Brazil, but internationally: