Comarch and Azul Airlines Overhaul Tudo Azul Frequent Flyer Program

PRLog (Press Release) - Jul. 5, 2012 - Comarch revamped Azul’s loyalty program using Comarch Loyalty Management for Airlines 4.1. This marks another successful implementation of the revenue-based FFP system for Comarch, after delivering a similar system for JetBlue. Comarch and Azul worked hand-in-hand to ensure a smooth transfer of all existing functionalities into the renewed system, while simultaneously adding new capabilities. The transition will allow Azul to better manage the system, monitor program performance, generate complex reports and analytics and effortlessly manage the content of the Member Web Portal via CMS. All these components will allow for seamless management of Tudo Azul and detailed analysis of the data collected through the program, in order to enrich customer experiences, which in the long run boosts customer loyalty and satisfaction.

Azul took the innovative approach to its new frequent flyer program by offering a very attractive revenue –based system that is simple and transparent to program members.  Azul offers members R$ 30 in credits just for enrolling into Tudo Azul. The travelers then embrace the clear program rules as they earn 5% of the fare each time they fly. Every time the customer reaches 50 credits in his/her account, he/she may use it as a discount at the next purchase, with no restrictions regarding the seat options and travel dates.

“The choice by Azul shows Comarch’s commitment to provide first class loyalty solutions to clients around the world.  Azul Airlines took advantage of our newly improved Comarch Loyalty Management for Airlines 4.1, with its flexibility and innovative futures that make it clearly stand out among our competitors.” - says Darius Ner, president of Comarch Inc. – “Comarch is thrilled to help Azul Airlines bring the value of the Tudo Azul program to its customers. This partnership will also further develop Comarch’s already strong presence in the quickly accelerating Latin American market.”

About Comarch:
Comarch S.A. is a public company listed on the Warsaw Stock Exchange and has over 3,500 employees in 15 countries around the world. Comarch is a global leader in loyalty management systems. The company delivers advanced solutions and expertise in managing loyalty programs. Clients rely on Comarch to help them build customer relations and increase retention. For further information please visit www.comarch.com.

About Azul Brazilian Airlines:
Azul Brazilian Airlines has changed the landscape of Brazilian commercial aviation. With over 10% domestic market share, Azul is the third largest airline in Brazil, connecting 48 destinations, 47 cities, with over 400 daily flights. In addition to 52 Brazilian cities served by the company’s aircraft, Azul serves 8 additional points via convenient bus connections. Azul currently operates a fleet of 54 aircraft including 42 jets (32 Embraer 195 and 10 Embraer 190s) and 12 turboprops (7 ATR 72-600 and 5 ATR 72-200). To date, Azul has served more than 19 million customers. Its mission: to stimulate air travel and boost the Brazilian economy using a simple formula: low prices and high quality service. The company's success has drawn recognition not only within Brazil, but internationally: In 2011, Azul was voted the 'Best Airline in Brazil' by both Travel and Tourism and Flight Revue magazines; Awarded title of 'Best Low-Cost Airline in Latin America' by Skytrax. Was recognized as "One of The World's 30 Hottest Brands' by Advertising Age in New York.  Learn more at www.voeazul.com.br.