Susan Cato Joins Balance Interactive Team

July 5, 2012 - PRLog -- Susan Cato has joined the Balance Interactive team as the director of business development. She will work to inspire clients to use the web and their websites in ways they would not have originally thought.

Cato brings 20 years of experience, expertise, and a unique combination of skills and talent that bring together all of the elements necessary for success in today’s digital landscape: web, social media, content, marketing, and technology strategy.

Before joining Balance Interactive, Cato gained experience at organizations and trade shows such as Consumer Electronics Association (CEA), Consumer Electronics Show (CES), LeadingAge, Optical Society of America (OSA), Biotechnology Industry Organization (BIO), BIO International Convention, and the Computing Technology Industry Association (CompTIA).

Cato has earned several awards (Web Marketing Award from GWSAE) and has been featured in several industry publications (EXPO, Convene) and is often quoted for her extensive digital expertise.

Located in Springfield, Virginia, Balance Interactive is a full-service web development and design firm. The company helps trade associations, corporations, and government agencies strategically use online technology to better communicate with customers. Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and WBENC certified. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.

For more information contact Valerie Klemencic at Balance Interactive, 703-451-8675.