Phone: (570) 392-9289
Address: 111 W. Drinker St, #2, Scranton, PA 18512
Web site: http://tax-resolution-
Taxpayers in the Scranton, PA, area will soon have an easier time finding a professional tax consultant to help them deal with the IRS. Royce & Associates, LLC, a full-service accounting company offering tax resolution and other tax help services, has partnered with local online marketing firm Prospect Genius to improve its Web presence. Owner Don Royce hopes that the move toward a more visible and accessible Web site will help him better give individuals and businesses in his community the IRS assistance they need.
According to a December 2011 survey published by the Pew Internet & American Life Project, some 47% of American adult Internet users go online for information about local businesses. That number includes people searching for professional services such as tax resolution and back tax return help. By making its Web site more prominent to Scranton-area taxpayers who need IRS assistance, Royce & Associates, LLC, will be more competitive in an industry filled with both national chain and local CPA, tax attorney, and enrolled agent firms.
Prospect Genius utilizes search engine optimization, or SEO, to market small businesses in their local service area. SEO involves focusing on industry-specific keywords to help direct traffic to a specific Web site. Going forward, when individuals or corporate entities in need of tax help look on a major search engine like Google, Bing, or Yahoo! using keywords such as “back tax return issues Philadelphia”
“Studies have shown that sites in the top two or three listings on a search results page receive the most clicks, and those clicks can translate into new clients once people see what a business like Royce & Associates has to offer,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “As Royce & Associates becomes more visible online, not only will the business itself thrive, but so will taxpayers in the area who can take advantage of the company’s expert tax relief services.”
Royce & Associates, LLC, specializes in tax resolution services for individuals and businesses, including IRS back tax filing, tax audit help, penalty abatement, offer in compromise negotiation, and other tax relief assistance. The firm also offers accounting services, including forensic accounting.