Over 200 delegates from 100 companies across the globe enjoyed a two-day intensive technical and educational programme, and walked away with exciting new concepts for future business innovation.
Following a welcome reception and networking drinks on Monday evening, the event kicked-off with a session on Digital First, presented by Atex’s Peter Marsh, in which he examined the impact of a digital first strategy on media industry business models, the transformation of news and advertising products, and results to date.
Paul Lewis, Reporter of the Year and Special Projects Editor for the Guardian, then took to the stage to reveal how a digital-first open strategy is transforming the organisation’
Formula One expert Mark Gallagher was later welcomed on stage, a business and motivational speaker who gave a fascinating insight into topics ranging from teamwork to sport. Mark drew on the business lessons to be learned from Formula One on creating high performance teams and remaining competitive through investing in technology. “Being brave and working the pedals is no longer enough”, he said. “Drivers now have to grasp multi-platform, multimedia interfaces. Just as 25 years ago, newspapers could simply post copy to print, and now they must handle multimedia content across multiple platforms”.
Leading industry analysts Gartner and Forrester opened on Wednesday with a lively debate around content. Stephen Powers, Vice President, Research Director at Forrester, commented, “To me, content is still King, but people need to think about how it’s managed.” Mick MacComascaigh, Research Vice President at Gartner, argued that content is not enough. “The customer is King. It’s important to determine the right content experience for each persona. Media companies should take a cross-channel rather than multi-channel approach”.
Delegates were also offered the chance to consult with Atex’s technical experts in the ‘Clinic Corner’, and with a series of detailed product workshop sessions focusing on Advertising, Web CMS, Audience, Content and Tablet Publishing, there was plenty to satisfy every digital appetite!
Video highlights from Atex TalkingPoint and the presentations are available at www.atex.com