Since on-going training and development is integral to the running of any successful business, Natural Products Scandinavia’
The show’s opening Keynote in Theatre 1 on Sunday 14 October sets the scene for an action-packed two days, with an overview of the ‘State of the Scandinavian Natural Market’ led by Diana Cowland, health and wellness analyst at global market research company Euromonitor.
"One of the most pervasive health and wellness trends globally is consumers’ enduring quest to seek out naturally healthy products," says Cowland. "Euromonitor International’
The session will take a detailed look at global trends, innovations and opportunities for naturally healthy food and drinks, with a focus on high fibre food, snack bars, superfruit juice and green tea. Plus, Cowland will also discuss how leading trends in Scandinavia – driven by strong demand from the region’s health-conscious consumers – can offer valuable insight into innovations within the naturally healthy product market as a whole.
Keynote highlights of the first day also include a highly anticipated session by creative business thinker and author Stefan Engeseth, whose books include 'ONE: A Consumer Revolution for Business' and, most recently, 'Sharkonomics:
"In nature, sharks have to move to survive. But in business most market leaders do not, because they are stuck in history – and eventually become shark food," says Engeseth. "Sharks don't perform by producing endless Power Points; they bite into market share."
Engeseth’s provocatively titled session – ‘Can health stores survive?’ will incorporate inspirational ideas first addressed in his 2006 book ONE, such as challenging corporate assumptions and promoting the power of the consumer, with highly practical business strategies from Sharkonomics, including striking unpredictably and how to locate blind spots, plus tactics for companies to defend themselves against attack.
A regular speaker at international trade events, Simon Pettman, director of Belgium-based consultancy European Advisory Services (EAS) and director of European affairs at the European Federation of Associations of Health Product Manufacturers (EHPM), is set to draw a healthy crowd with his probing session on ‘Regulation overview: the beginning or the end?’. Pettman, who has been advising companies and governments on regulatory strategies for the marketing of foods, food supplements and functional ingredients for over 20 years, will discuss the regulatory challenges and opportunities ahead for the European natural products industry.
New Nordic Healthbrands’
"Natural Products Scandinavia is a perfect way of getting together with partners, future partners and colleagues,"
It’s a view shared by many of the show’s speakers, and reflected by the Nordic region’s continued strong growth in the sales of healthy living products (including dietary supplements, remedies, natural beauty products, and organic produce). Nature’
"Natural Products Scandinavia is a fantastic opportunity to talk to retailers, to increase their knowledge in health issues and to help them to stock the best beauty products on the market on their shelves. Retailers really need to understand how important they are to supporting the continued growth of the natural health and beauty industry," comments Iréne von Arronet.
Natural Products Scandinavia will showcase the best choice of natural, organic, Fairtrade, free-from and eco-friendly products over 150 leading exhibitors from across Scandinavia and the world. Taking place at MalmöMässan, Malmö, Sweden, on 14-15 October, the seminar programme and initial exhibitor listing will be available online later this month. The event is free to attend for pre-registered trade visitors.
To register free, please visit www.naturalproductsscandinavia.com (http://secure.smartregister.co.uk/
Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager
Exhibitor enquiries to:
Zoe Jackson-Cooper, Event Manager
Diversified Business Communications UK
t: +44 (0)1273 645141 mailto:ZoeJC@
Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton. In addition to Natural Products Scandinavia, Diversified UK’s portfolio includes Natural & Organic Products Europe, lunch!, camexpo, office*, the Service Desk & IT Support Show, Natural Products magazine and the Natural Beauty Yearbook.