This declaration from the established SEO Company is attributable to the fact that a number of traditional retailers have now chosen to join the online bandwagon – in the hope of increasing sales revenue to meet targets. But according to reports, some of them have not been able to reach the success that they have aimed for.
Recent reports have shown that Myer and David Jones – two of the biggest retailers in the country, have launched their own online campaigns, with disappointing results. Borders Australia, another big retailer, has also reported dismal results from its end – resulting to the company subjecting itself to voluntary administration.
In response to these developments, industry experts and analysts explained that the problem did not lie in the online platform, but was instead attributable to the specific approaches that these companies took. In addition, they said that it was a mistake to apply strategies used in traditional retailing to e-commerce.
Successful online retailers, in defending the online platform, said that using the virtual world for business is a step that every retailer, whether traditional or not, must take. And this is because it allows a business to enter and reach new markets, which will result to better sales in the end.
They then reminded those who are planning to go online and who have already done so - that in order to be efficient and successful with an online platform, they must be able to continually update their approach, in order to ensure better performance, greater customer satisfaction and more impressive results.
Accordingly, industry experts are saying that among the things to look out for in every online venture is their site’s technical and conversion performance:
Art Leyzerovich, General Manager of Emerging Technologies at Macquarie Telecom, in advising online shops to keep it simple, said, “Online retailers need to make sure that their website and purchasing process is as simple and intuitive as possible.” He then added, “A few of the most important factors in determining whether a customer will purchase and/or return are: having as few steps to purchase as possible, having a great product search engine and having a one page checkout.”
James Corby, Business Development Director of Internet marketing company Oracle Digital, agrees with the view that simplicity in online campaigns will bring in better results. Corby said, “If you want to attract more people to your site, then you must keep your website efficient and easy to navigate. Now, if you want them to purchase any of your products, then you must make it simple for them. You have to remember that online shoppers choose to shop online because it is more convenient. But if your site’s purchasing processes are difficult and takes that convenience away – then you can expect them to lose interest very quickly.
Oracle Digital is known for providing efficient and updated reputation management tactics, social media marketing procedures, SEO methods and other online tools that have been designed to provide its clients from Sydney, Melbourne, Adelaide, Brisbane, Perth and other Australian areas, with more successful and effective online campaigns.
If you want to know more about Oracle Digital, please give them a call at 1300 899 851 or you can visit their website at http://www.oracledigital.com.au.