Linden Homes Western, set the design challenge earlier in the year asking final-year graphic design students to come up with a corporate identity and logo for the new development of one and two bedroom apartments and three and four bedroom townhouses, which is to be built on a former Gloucestershire College campus in the city.
In total, 20 students were set the challenge but it was Craig Powell, 20, from Gloucester, and Kacey Apperley, 21, from Cheltenham, that really impressed the judges from Linden. Kacey named the development Greyfriars Quarter and Craig developed the fresh logo with an aqua colour scheme to reflect the maritime history of Gloucester.
Commenting, Craig said: “This was a great opportunity to use my creativity and graphic de-sign knowledge in a real-life business context and I’m really looking forward to seeing my work in print. I wanted to produce something that reflected the history of Gloucester and am pleased that this has been recognised. ”
Kacey added: “I’m thrilled to have been recognised by Linden for my work, and I too was keen to reflect the history of the city in my name choice. Gloucestershire College’s former Greyfriars campus, where the development is to be built, provided me with the perfect inspiration.”
Sarah Hembrow, sales and marketing manager, for Linden comments: “This activity has giv-en us the chance to work with the designers of the future and we are delighted with the results.”
The project was part of the Linden Homes Foundation programme, which works to ensure developments leave a lasting legacy to benefit communities, people and the environment.
Sarah adds: “With three of our housing schemes in existence in and around Gloucester, our presence in the community is now significant and as a result we are looking forward to forg-ing even stronger links with Gloucestershire College by working with students in as many areas as possible in the future.”
Lecturer, Jess Davis concludes: “We are really grateful to Linden for setting the students this challenge; they really enjoyed getting involved particularly because the new development is being built on one of our old sites. Project work in partnership with employers is a key feature of our vocational courses in the Arts and Media Academies and all of the students did well, however, I am particularly proud of Craig and Kacey as they have been star pupils from the outset.”
Picture Caption: Sarah Hembrow, marketing manager for Linden Homes, with design students Craig Powell, 20, from Gloucester, and Kacey Apperley, 21, from Cheltenham.
About Linden Homes, Galliford Try’s Housebuilding Division
Linden Homes is Galliford Try’s award-winning housebuilding division and is the fifth largest residential developer in the UK, specialising in high quality, individually designed schemes across the country. The company was recently named Housebuilder of the Year 2012 by Building magazine.
Forecasting to sell over 3,000 homes annually, Linden Homes holds a landbank of 10,000 plots, 80% of which are on brownfield sites. The company is also leading the way in sustainable construction with its flagship development, Graylingwell in Chichester, the UK's largest zero carbon scheme.
Linden Homes builds homes from Cornwall to Lincolnshire and from West Sussex to North Yorkshire. www.lindenhomes.co.uk
For further information, contact Jenny Holden at MMS on 01889 571910.