Appliance Repair Company in Hempstead, NY, Improves Its Web Presence With Help From SEO Firm

July 3, 2012 - PRLog -- Home- and business owners in and around Hempstead, NY, will soon have an easier time finding a qualified appliance repair technician on the Internet. Locally owned business Sandlight Appliance Repair has partnered with the online marketing firm Prospect Genius to improve its Web presence. The move is intended to make Sandlight Appliance Repair more visible to Hempstead-area residents conducting an Internet search for refrigerator repair, dishwasher repair, washer/dryer repair, and other appliance repair services.

According to a December 2011 survey conducted by the Pew Internet & American Life Project, approximately 47% of American adult Internet users go online for information about local businesses. That means that without a prominent and easy-to-find Web site, a small business like Sandlight Appliance Repair might miss out on almost half of the people in its area who need the services it offers. By working with Prospect Genius to boost its Web visibility, Sandlight Appliance Repair is reaching out to those Internet-savvy consumers who might not learn about the business through another medium.

Prospect Genius utilizes search engine optimization, or SEO, as a primary marketing strategy. SEO involves incorporating industry- and location-specific keywords into a Web site’s copy to help the site appear near the top of a search engine results list for relevant searches. That means that when Hempstead-area residents query a major search engine such as Bing, Yahoo!, or Google using keywords such as “appliance repair East Meadow NY” and “refrigerator repair Port Washington,” they’ll be much more likely to be presented with Sandlight Appliance Repair’s Web site.

“Studies have shown that sites in the top two or three search engine results get the most traffic,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Those clicks can translate into new customers, as people learn what a small business like Sandlight Appliance Repair has to offer. In today’s digital age, an active and informative Web site can be the best way to broaden your customer base in your local area.”