Both approaches are part of ERA Real Estate's focus on bringing new blood into an industry long dominated by the over-50 crowd. The typical Realtor is 56, according to the National Association of Realtors. Buyers under 35 make up 31 percent of home purchasers, but agents under 35 account for only 6 percent of agents, NAR says. And agents under 30 are only 2 percent of the Realtor population.
"You have kind of a disconnect in the industry between the customer and those serving the customer," says Charlie Young, president and chief executive officer of ERA Real Estate.
The disconnect could prove a costly one.
Details on Wilder and Hurt's programs to close the gap and recruit younger agents appear in the July issue of industry newsletter "Real Estate Broker's Insider."
About Real Estate Broker’s Insider
"Real Estate Broker's Insider" provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.