trade show display division with the goal of drastically reducing the cost of portable and modular exhibits: APG Tradeshow Displays.
When companies exhibit at trade shows, one of the biggest costs are the
displays and exhibits for their booth. In the portable and modular end of the business, costs can run as high as $15,000 and far beyond when expenses for hardware, graphics, display components and shipping are tallied up. Agency Promo Group, in business since 1985, is entering this field intending to cut those costs sharply, and they’ve developed an innovative business model that allows them to do so.
According to VP of Marketing and business development, Matt Baron, “Our objective is to provide rock-bottom pricing in a marketplace that hasn’t really been highly competitive, until now, while providing the same unparalleled service we’ve become known for. ” So how do Matt and his team plan to make that competitive pricing possible?
The majority of APG Trade Show Displays’ staff doesn’t work in a regular office; most of them telecommute. This makes it possible to reduce the company’s overhead substantially, and APG passes those savings along to customers.
As an example, Matt points to a popular
10′ x 10′ portable exhibit that many small businesses use in trade shows. After some quick math on Matt’s ever-present calculator, he quotes his company’s price: it’s 20% lower, for the same exhibit.
Matt explains, “The major cost difference is overhead. In fact, a competitor called me last month to complain that my prices were too low! What am I supposed to do? Raise them? Other cost savings factors are increased productivity, due to custom built production software and our 24/7 online store.”
Agency Promo Group has been supplying branded marketing materials, including advertising specialties, custom apparel, trade show displays and event signage products and services since 1985. Located in Chicago, IL and Washington, DC, with manufacturing plants coast to coast, APG is a certified woman-owned business and serves agencies and end-users alike with unparalleled service, 100% guaranteed lowest online pricing and satisfaction.
