of Coke on a Special Visit to AlphaOne, Amritsar
For Immediate Release
The team at AlphaOne Amritsar gave a warm welcome and guided tour of AlphaOne to the Chairman of the Board & Global CEO of the Coca-Cola Company Mr. Muhtar Kent, who had scheduled a special visit to Amritsar, and AlphaOne. AlphaOne is the only Mall that he visited in India. Mr. Kent’s visit was directly related to the positive feedback about Amritsar and AlphaOne that the company received after the visit of Mr. Ahmet C. Bozer, President, Eurasia & Africa Group, The Coca-Cola Company, in November 2011. During his visit, Mr. Bozer had stated about Amritsar and AlphaOne, “It is the best brand activation for Coke that I have seen anywhere in the world.” In fact, he even expressed the company’s eagerness to introduce to India more exciting products from the Coke brand wagon at Flavours – the AlphaOne food court. Mr. Bozer again expressed this positive impression at the Global Summit of Coke recently, which then prompted Mr. Kent’s historic visit to the Holy City on June 27, 2012.
Mr. Kent was at AlphaOne for 45 minutes, from 3 PM to 3:45 PM. He was taken around the AlphaOne premises of over 1 million sq. ft of retail and entertainment space, which left Mr. Kent visibly impressed. At the end of his visit, Mr. Kent stated, “We are proud of our strong partnership with AlphaOne. Best wishes to all for continued success.”
Dr. Prodipta Sen, Executive Director of Alpha G:Corp who was personally there to welcome and take the Coke team around the sprawling premises of AlphaOne said, “We feel honored that Amritsar and AlphaOne are being appreciated in this manner for raising the level of brand activation here. This success would not have been possible without the combined efforts of our team, as well as that of the local team of Coke. Where AlphaOne is concerned, my special thanks to Mr. Ashish Mathur, CEO of Iris Worldwide who spared no effort as Coke’s advertising agency in forging and strengthening this special alliance between AlphaOne and Coke.”
AlphaOne in Amritsar offers the best of national, international and regional brands while also retaining the best of the vibrant Amritsari spirit. AlphaOne caters to the entire city of Amritsar, besides the tourists that come, and as a corporate citizen involves itself with initiatives that qualitatively and quantitatively contribute to the betterment of societal welfare in the realms of health, positive public awareness, entertainment, community participation, cultural and spiritual well-being.
www.alphagcorp.com & www.alphaoneamritsar.com
For Additional Information:
Tel: 911141431044, 41431455, 29249364, +919818410072