The marketing association performed a review of Incite Creative’s work with The Harry and Jeannette Weinberg Foundation in support of the Baltimore Elementary/Middle School Library Project. This multi-million dollar, multi-year initiative works with local schools by designing, building, equipping, and staffing new or renovated school libraries to improve the reading proficiency in Baltimore’s elementary and middle schools. Incite Creative’s challenge was to create a marketing campaign to generate awareness and involvement from government officials, state agencies, heads of education, and the general public.
Before the project launched in December 2011, Incite conducted focus groups with age-appropriate children and their parents to help provide the strategy for the campaign. As a result of the feedback, Incite designed the Library Project’s multi-color logo that represents books and the urban landscape. Additional brand touch points, including print and electronic invitations, book marks, book plates, signage and support marketing materials were also created.
Among other utility, these pieces were used to generate publicity for the Book Drive, a community-wide effort to collect books during the state’s Read Across Maryland month in March. As of April, the Book Drive resulted in the collection of close to 10,000 books.
In addition to working with the Weinberg Foundation on this project, Incite Creative has a long history of successfully assisting non-profit organizations with brand development and creative services. Some other non-profits that Incite has worked with include:
Autism Society of America Baltimore/Chesapeake Chapter
By Their Side
Center for Medical Technology Policy
Tissue Banks International
“We enjoy building brands for a variety of industries, but we do hold a special place in our hearts for nonprofit organizations. In addition to feeling a sense of pride in helping them fulfill their mission, we also find that nonprofits are typically very receptive to our suggestions and grateful for our help. In an age where the workday never ends and client demands can be draining, a simple ‘thank you so much!’ or, ‘we could have never done this without you’ on the other end of the line is a welcome reminder that our work is valued and our skills are appreciated,”
The American Marketing Association will be holding their annual event at the American Visionary Art Museum on September 5th to announce the winners.
About Incite Creative (www.incitecreativeinc.com)
Now in its twelfth year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-
Incite Creative, Inc
1501 St. Paul Street, Suite 113
Baltimore, MD 21202